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Salesforce Certified Marketing Cloud Developer Exam Sample Questions (Q41-Q46):

NEW QUESTION # 41
A particular data extension need to be configured to store six months of data.
How shoulddata retention be added to the data extension in Email Studio?

A. Create a new data extension that includes data retention settings
B. Run a query to overwrite the rows with six months of data
C. Import a file to overwrite the rows with six months of data
D. Update the data extension configuration to include data retention settings.

Answer: D

Explanation:
To configure a data extension to store data for six months, you should update the data extension configuration to include data retention settings.
* Data Retention Settings: You can configure data retention directly within the data extension settings in Email Studio to specify how long data should be retained. This ensures that data older than the specified period is automatically deleted.
* Go to Email Studio -> Subscribers -> Data Extensions.
* Select the data extension you want to configure.
* Click on "Properties".
* Under "Data Retention", set the retention period to six months and define the retention settings accordingly.
1: Salesforce Data Extension Retention Settings

NEW QUESTION # 42
When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?

A. Contact Key
B. Email Address
C. Subscriber ID
D. Subscriber Key

Answer: D

Explanation:
TheSubscriberKeyis the appropriate parameter to use when appending data to links via the Web Analytics Connector. This parameter uniquely identifies subscribers across all sends and ensures accurate tracking of subscriber behavior.
* Subscriber Key: A unique identifier for a subscriber that remains consistent across all data extensions and sends.

NEW QUESTION # 43
Northern Trail Outfitters uses a number to uniquely identify contacts across different marketing channels.
Which two actions should the developer take to ensure the contacts relate across channels in Marketing Cloud when working with the data model?
Choose 2 answers

A. store the numeric unique identifier value as a Text data type In data extensions.
B. Link the numeric field value to the Contact ID in Attribute Groups in Contact Builder.
C. Use a unique identifier spec fie to each channel and automatically connect then-..
D. Create Attribute Groups linking the unique identifier to the Contact for each channel.

Answer: A,B

NEW QUESTION # 44
A developer receives a 401 Unathorized HTTP status message from a REST API request. What is the reason for this error?

A. The access token was not found in the request, or it is invalid or expired
B. The account lacks the privileges necessary to perform the request
C. Oauth is not supported for the requested resource
D. API requestes are temporarily blocked due to too many concurrent requests.

Answer: A

NEW QUESTION # 45
Which of the followingis a valid comment within an AMPscript code block? Choose 1.

A. --comment
B. /* comment */
C. - comment -->
D. // comment

Answer: B

Explanation:
In AMPscript, the valid syntax for comments is/* comment */. This allows you to add comments within your AMPscript code for documentation or clarification purposes.

NEW QUESTION # 46
......

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