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100% Pass Valid C_C4H22_2411 - Reliable SAP Certified Associate - Implementation Consultant - SAP Emarsys Study Materials

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SAP C_C4H22_2411 Exam Syllabus Topics:

Topic
Details

Topic 1

Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.

Topic 2

Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.

Topic 3

Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.

Topic 4

Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q43-Q48):

NEW QUESTION # 43
You created a new lookalike audience for Facebook in Digital Ads and notice the size of your audience displayed is -1. How is this possible?

A. The network audience was created but there are not enough contacts.
B. The network is searching for matching profiles and has not yet finished.
C. Facebook does not provide audience size when multiple contact identifiers are used for contact matching.
D. The network audience was created but the transfer of the contacts failed.

Answer: B

Explanation:
A -1 audience size in Digital Ads indicates:
* Option D:Correct. The audience is still being processed by Facebook, searching for matching profiles, and the size isn't finalized yet.
* Option A:Incorrect. Insufficient contacts would show a low number, not -1.
* Option B:Incorrect. Multiple identifiers don't inherently prevent size reporting.
* Option C:Incorrect. A failed transfer would show an error, not -1.The SAP Emarsys Help Portal under
"Digital Ads" explains -1 as a processing state.References:SAP Emarsys Help Portal - "Digital Ads" (https://help.emarsys.com/).

NEW QUESTION # 44
You are implementing Web Channel and you are told to use all Web campaign types available. What are your choices? Note: There are 3 correct answers to this question.

A. Ribbon: to display a ribbon at the top or bottom of the page
B. Category: to insert a category-level recommendation
C. Space: to insert blank elements on your website
D. Embed: to replace a selected element on your website
E. Overlay: to have content appear above the normal website content

Answer: A,D,E

Explanation:
SAP Emarsys Web Channel offers specific campaign types:
* Option A (Embed):Correct. Replaces an element on the site with campaign content.
* Option B (Ribbon):Correct. Displays a banner at the top or bottom of the page.
* Option E (Overlay):Correct. Shows content (e.g., pop-ups) above the website.
* Option C:Incorrect. "Space" is not a Web Channel campaign type; it's a misnomer.
* Option D:Incorrect. "Category" relates to recommendations, not a distinct campaign type.The SAP Emarsys Help Portal under "Web Channel" lists Embed, Ribbon, and Overlay as types.References:SAP Emarsys Help Portal - "Web Channel" (https://help.emarsys.com/).

NEW QUESTION # 45
You have set up a sequence-based conversion for Event Attribution. The sequence is Wishlist + Add to cart, with a last-touch attribution model and a 7-day attribution window. A contact adds an item to her wishlist and then, 8 days later, adds the item to her cart. Why does this sequence NOT qualify as a conversion?

A. Because only one of the events in the sequence occurred within the attribution window.
B. Because there must be at least 3 events in a sequence to count as a conversion.
C. Because the contact would have to make a purchase for the sequence to count as a conversion.
D. Because none of the events within the sequence occurred within the attribution window.

Answer: A

Explanation:
In SAP Emarsys Event Attribution, a sequence-based conversion requires all events to occur within the attribution window:
* Option B:Correct. The wishlist event occurred 8 days before the add-to-cart event, exceeding the 7-day window. Only the add-to-cart event (last touch) falls within the window relative to itself, but the sequence requires both events to be within 7 days of each other.
* Option A:Incorrect. The sequence defines the conversion (Wishlist + Add to cart), not a purchase, unless specified otherwise.
* Option C:Incorrect. A sequence can have 2 events; 3 is not a requirement.
* Option D:Incorrect. The add-to-cart event did occur within the window (day 8), but the wishlist event (day 0) did not relative to it.The SAP Emarsys Help Portal under "Event Attribution" explains attribution windows and sequence rules.References:SAP Emarsys Help Portal - "Event Attribution" (https://help.emarsys.com/).

NEW QUESTION # 46
You want to see an engagement summary for Mobile Engage Push and SMS channels for a given month.
Where can you find this report in Analytics?

A. Value Measurement
B. Revenue Analytics
C. Campaign Analytics
D. Strategic Dashboard

Answer: C

Explanation:
To view an engagement summary for Mobile Engage Push and SMS channels:
* Option B (Campaign Analytics):Correct. Campaign Analytics provides detailed engagement metrics (e.g., sends, opens, clicks) for specific channels like Mobile Engage Push and SMS over a selected time period, such as a month.
* Option A:Incorrect. Revenue Analytics focuses on revenue attribution, not channel engagement.
* Option C:Incorrect. Value Measurement is for ROI and business value, not detailed engagement summaries.
* Option D:Incorrect. Strategic Dashboard offers high-level KPIs, not channel-specific engagement details.The SAP Emarsys Help Portal under "Campaign Analytics" confirms this.References:SAP Emarsys Help Portal - "Campaign Analytics" (https://help.emarsys.com/).

NEW QUESTION # 47
You created link categories under Management > Link Categories. Where can you utilize them? Note: There are 2 correct answers to this question.

A. VCE Email Editor > Predict Mail Category widget
B. Contacts > Segments
C. Main Dashboard > Email Results widget
D. Analytics > Trends

Answer: B,D

Explanation:
In SAP Emarsys, link categories are utilized to segment recipients based on their interactions with specific types of links. After creating link categories underManagement > Link Categories, you can assign them to links within your email content. This categorization allows for more targeted analysis and segmentation.
Utilization in Contacts > Segments: Within theContacts > Segmentssection, you can filter contacts based on their engagement with links from specific categories. This enables the creation of segments that reflect user behavior related to particular link types, enhancing targeted marketing efforts.
Utilization in Analytics > Trends: In theAnalytics > Trendsarea, link categories help analyze trends in user interactions with different link types over time. This analysis provides insights into the effectiveness of various link categories, informing future content strategies.
While the Main Dashboard's Email Results widget provides an overview of email performance, it doesn't specifically utilize link categories. Similarly, the VCE Email Editor's Predict Mail Category widget focuses on predictive content recommendations and isn't directly related to link categories.

NEW QUESTION # 48
......

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