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Salesforce Marketing-Cloud-Administrator: Salesforce Certified Marketing Cloud Administrator exam is a certification program that is designed to test an individual's knowledge and expertise in the field of Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Administrator Exam certification is ideal for professionals who are looking to improve their skills in managing and optimizing the sales and marketing campaigns of an organization.

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Marketing Cloud Administrator Certification Exam Requirements are as follow

A Candidate must have the knowledge of available features to end-users and the configuration options available in the Marketing Cloud. Applicants must be able to maintain the Marketing Cloud platform, meet common business requirements and perform administrative functions in the Marketing Cloud. Additionally, applicants must have three to six months' experience in administering a Marketing Cloud instance and previous experience in digital marketing.

The Salesforce Certified Marketing Cloud Administrator candidate must be able to demonstrate knowledge, skills and experience in the following areas:

Knowledge of the products and functions of the Marketing Cloud extension (Datorama, Interaction Studio, Audience Builder, etc.)
Implementation of account configuration, including business unit structure, permissions and security.
Knowledge of Marketing Cloud integration offers (FTP, API, MC Connect)
Identify best security practices for managing data, users and authorizations.
Account monitoring (super messages, users, activities) (audits, reports, notifications)
Evaluate the quality of the data.
Troubleshoot account setup and user request issues

A candidate for this exam should not be familiar with programming languages or SQL / Developer activities.

There is no prerequisite for Salesforce Marketing Cloud Administrator certification.

Salesforce Marketing Cloud Administrator certification exam consists of 60 multiple-choice questions that must be completed within 90 minutes. Candidates are required to achieve a passing score of 65% or higher to pass the exam. Marketing-Cloud-Administrator Exam covers a range of topics, including the configuration and management of the Salesforce Marketing Cloud, data management, email marketing, social media marketing, mobile marketing, and advertising.

Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q77-Q82):

NEW QUESTION # 77
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?

A. Keyword is used within another business unit
B. Keyword fails to meet content standards
C. Keyword has too many characters
D. Keyword is a reserved word

Answer: A

Explanation:
Explanation
The issue that the admin could be facing when entering the desired keyword CELEBRATION is that the keyword is used within another business unit. A keyword is a word or phrase that subscribers can use to interact with NTO via SMS messages, such as opting in or out of a text message program. A keyword can only be used by one business unit within Marketing Cloud, so if another business unit has already claimed CELEBRATION as their keyword, then it will be unavailable for other business units1. The other options are incorrect because:
* Keyword is a reserved word. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION is not a reserved word in Marketing Cloud. A reserved word is a word or phrase that has a special meaning or function in Marketing Cloud and cannot be used as a keyword by any business unit1. Some examples of reserved words are HELP, STOP, JOIN, and INFO1.
* Keyword has too many characters. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION does not have too many characters for a keyword. A keyword can have up to 15 characters in Marketing Cloud, and CELEBRATION has only
11 characters1.
* Keyword fails to meet content standards. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION does not fail to meet content standards for a keyword. Content standards are guidelines that NTO should follow when choosing a keyword to ensure that it is relevant, appropriate, and compliant with their industry and market regulations1.
CELEBRATION does not violate any content standards for a keyword, as it is not offensive, misleading, or illegal.

NEW QUESTION # 78
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

A. Subscriber ID
B. Product Code
C. Email Address
D. Name
E. Application ID

Answer: A,B,E

Explanation:
For NTO to format links for Google Analytics 360 without including PII, they should use non-personally identifiable information in the query string parameters. Suitable options include:
* A. Product Code: Identifies a product without revealing customer identity.
* B. Application ID: An internal reference that does not disclose personal details.
* C. Subscriber ID: A unique identifier for a subscriber that is not directly tied to personal details like an email or name.

NEW QUESTION # 79
What storage model should be used if a subscriber has more than one value for an attribute?

A. Profile Attribute
B. Data Extensions
C. Publication Lists
D. Lists

Answer: B

Explanation:
For handling multiple values for a subscriber attribute effectively:
* Use Data Extensions: Data Extensions provide a flexible and scalable storage model that can accommodate complex data types, including multiple values for a single attribute per subscriber.
* Advantages: Unlike Profile Attributes, which limit each subscriber to a single value per attribute, Data Extensions allow the creation of relational data models that can store multiple entries for individual attributes.

NEW QUESTION # 80
Which activity should be used for multivariate content testing within Journey Builder?

A. Content Split
B. Engagement Split
C. Decision Split
D. Random Split

Answer: A

Explanation:
Explanation
The Content Split activity should be used for multivariate content testing within Journey Builder. This activity allows the journey to send different versions of email content to different audience segments and measure their performance based on open or click rates. The other activities are not suitable for multivariate content testing.

NEW QUESTION # 81
Northern Trail Outfitters wants to segment audiences based on SalesCloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

A. Contact Builder > Data Sources
B. Contact Builder > Data Extensions > Synchronized Data Extensions
C. Setup >Data Management > Synchronized Data Extensions
D. Setup > Apps > Salesforce Integration

Answer: C

Explanation:
To configure Sales Cloud objects to be synced and leveraged in Marketing Cloud, the Marketing Cloud admin should navigate to "Setup > Data Management > Synchronized Data Extensions" in Marketing Cloud. This path allows the admin to set up and manage the synchronization of specific Sales Cloud data objects and fields into Marketing Cloud, enabling the creation of segmented audiences based on this data.

NEW QUESTION # 82
......

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