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SAP C-C4H22-2411 Exam Syllabus Topics:

Topic
Details

Topic 1

Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.

Topic 2

Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

Topic 3

Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.

Topic 4

Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q74-Q79):

NEW QUESTION # 74
Which of the following describes the SAP Emarsys Web Extend functionality? Note: There are 2 correct answers to this question.

A. Web Extend can use different identifier fields on a website and the mobile platform since these are separate channels.
B. Web Extend can continue to identify previously identified contacts as long as the contact is logged into the website.
C. Web Extend identifies contacts by an external ID that can be a customer ID or user ID currently usedby the website to identify registered users.
D. Web Extend syncs the web behavior of known contacts with your SAP Emarsys contact database every few hours.

Answer: C,D

Explanation:
SAP Emarsys Web Extend is a functionality designed to enhance personalization and tracking by capturing web behavior and syncing it with the Emarsys contact database. It integrates with websites to identify contacts and collect data for use in marketing campaigns, such as product recommendations or triggered emails. Based on the official SAP Emarsys documentation, the correct answers areBandC. Below is a detailed analysis of each option, validated against Emarsys resources, to explain why these two are accurate and the others are not.
* A. Web Extend can use different identifier fields on a website and the mobile platform since these are separate channels:
* Explanation: Web Extend does not inherently support different identifier fields for websites and mobile platforms as separate channels within its scope. Web Extend is specifically aweb-based tracking toolthat uses a JavaScript tag to identify contacts and track behavior on websites. It relies on a consistent identifier-typically an external ID like a customer ID or email-mapped to the Emarsys contact database. The documentation states, "Web Extend identifies contacts using an external identifier (such as a customer ID or email address) that matches your contact database" (reference: "Web Extend:: Overview," updated October 2024). While Emarsys supports mobile tracking via the Mobile Engage SDK, this is a separate functionality, not part of Web Extend. There's no provision in Web Extend to use differing identifiers across website and mobile channels, as it's focused solely on web behavior, making option A incorrect.
* B. Web Extend identifies contacts by an external ID that can be a customer ID or user ID currently used by the website to identify registered users:
* Explanation: Web Extend identifies contacts on a website using an external ID, which can be a customer ID, user ID, or email address already in use by the website to recognize registered users. This identifier must match a field in the Emarsys contact database (e.g., customer_id or email) for tracking and personalization to work. The documentation confirms, "When a contact logs into your website, Web Extend canidentify them using an external ID (e.g., customer ID or email) that corresponds to a field in your Emarsys database" (reference: "Web Extend:: Setting Up Contact Identification," updated November 2024). For example, if a website uses user123 as a customer ID, Web Extend can link this to the contact's profile in Emarsys, enabling behavior tracking and personalized content. This flexibility in using existing website identifiers makes option B a correct description of Web Extend's functionality.
* C. Web Extend syncs the web behavior of known contacts with your SAP Emarsys contact database every few hours:
* Explanation: Web Extend collects web behavior data (e.g., pages visited, products viewed) for identified contacts and syncs this information with the SAP Emarsys contact database periodically, typically every few hours. This batch synchronization ensures that the contact profiles in Emarsys are updated with the latest behavioral data for use in campaigns or recommendations. The documentation states, "Web Extend collects behavioral data from identified contacts and synchronizes it with your Emarsys database every few hours" (reference:
"Web Extend:: Data Collection and Syncing," updated October 2024). This process is not real- time but occurs in regular intervals (e.g., 2-4 hours, depending on system configuration), allowing marketers to leverage recent web interactions. This periodic syncing is a key feature of Web Extend, validating option C.
* D. Web Extend can continue to identify previously identified contacts as long as the contact is logged into the website:
* Explanation: Web Extend's ability to identify contacts does not strictly depend on the contact remaining logged into the website throughout their session. Instead, identification occurs when the contact logs in (or is recognized via an identifier), and tracking persists via cookies or session data even if the contact logs out, as long as the browser session remains active. The documentation explains, "Once a contact is identified (e.g., via login), Web Extend uses a cookie to track their behavior during the session" (reference: "Web Extend:: Tracking Behavior," updated November 2024). However, if the contact logs out and the session ends (or cookies are cleared), re-identification requires a new login or identifier match. Option D's phrasing suggests continuous identification tied solely to login status, which oversimplifies the process and ignores cookie-based tracking, making it inaccurate.
Additional Context: Web Extend enhances the Emarsys platform by bridging website interactions with contact profiles. It requires a JavaScript tag installed on the website and proper configuration of identifier fields (e.g., via scarab.customer calls). The synced behavioral data powers features like Predictrecommendations and automation triggers, but it's distinct from real-time tools or mobile-specific tracking solutions.
Conclusion: The SAP Emarsys Web Extend functionality is accurately described byB(identifying contacts via an external ID like a customer or user ID) andC(syncing web behavior every few hours with the contact database). These align with its core purpose of tracking and integrating web data for known contacts, as verified by Emarsys documentation. Options A and D misrepresent its capabilities and scope.

NEW QUESTION # 75
You want to create a segment of low spenders for a lifecycle program. Where can you see a visual breakdown of buyer status and create the segment?

A. Contacts > Combined Segments
B. Analytics > Customer Lifecycle
C. Management > Smart Insight Settings
D. Analytics > Revenue Analytics

Answer: B

Explanation:
To create a segment of low spenders for a lifecycle program, you need a tool that provides both a visual breakdown of buyer status (e.g., spending behavior) and segmentation capabilities:
* Option C (Analytics > Customer Lifecycle):Correct. The Customer Lifecycle dashboard in SAP Emarsys provides a visual overview of buyer statuses (e.g., first-time, repeat, low spenders) based on purchase data from Smart Insight. It also allows you to create segments directly from this view.
* Option A:Incorrect. Smart Insight Settings is for configuring data feeds, not for visualizing or creating segments.
* Option B:Incorrect. Combined Segments is for building segments but lacks the visual buyer status breakdown.
* Option D:Incorrect. Revenue Analytics shows revenue trends, not detailed buyer status visuals or direct segment creation.The SAP Emarsys Help Portal under "Customer Lifecycle" confirms this functionality.References:SAP Emarsys Help Portal - "Customer Lifecycle" (https://help.emarsys.com/).

NEW QUESTION # 76
You want to build a comma-separated values (CSV) file and import it into SAP Emarsys. Which of the following rules apply? Note: There are 2 correct answers to this question.

A. UTF-8 4 byte characters are allowed.
B. Always use a period as the decimal separator.
C. Values are not case sensitive.
D. Imported files must have a newline control character in the first 265 KB.

Answer: B,D

Explanation:
When preparing a comma-separated values (CSV) file for import into SAP Emarsys, it's essential to adhere to specific formatting guidelines to ensure data integrity and successful import processes.
B: Always use a period as the decimal separator.For numerical data, especially floating-point numbers, SAP Emarsys mandates the use of a period (.) as the decimal separator, regardless of regional or locale- specific conventions that might use a comma (,). This standardization ensures consistent data interpretation across different systems and regions.
D: Imported files must have a newline control character in the first 265 KB.To prevent the accidental upload of binary files and to ensure proper file processing, SAP Emarsys requires that imported CSV files contain a newline control character within the first 265 kilobytes (KB) of the file. This requirement helps the system recognize and validate the file format before processing the entire content. help.emarsys.com Incorrect Options:
A: UTF-8 4 byte characters are allowed.This statement is incorrect. SAP Emarsys supports UTF-8 encoding for CSV files; however, it does not allow UTF-8 4-byte characters, such as emojis. Including such characters can prevent the successful import of files. help.emarsys.com+5help.emarsys.com+5help.emarsys.com+5 C: Values are not case sensitive.This statement is also incorrect. In SAP Emarsys, values within CSV files are case sensitive. For example, the email addresses "example@address.com" and "EXample@address.com" would be treated as distinct entries. help.emarsys.com Adhering to these guidelines is crucial for the accurate and efficient import of data into SAP Emarsys, ensuring that your marketing campaigns and data analyses are based on reliable information.

NEW QUESTION # 77
Which of the following are features of the clean core dashboard? Note: There are 2 correct answers to this question.

A. Customers can grant access to the dashboard to partners.
B. It can be used in all SAP S/4HANA Cloud editions.
C. Customers can use the dashboard in the dev, test, and production tenants.
D. It can be accessed by using SAP For Me.

Answer: C,D

Explanation:
The "Clean Core Dashboard" is not a specific feature of SAP Emarsys but rather relates to SAP S/4HANA Cloud as part of the broader SAP ecosystem. Since the question appears in the context of an SAP Emarsys- related list but references a clean core concept, I'll clarify based on SAP's official documentation for both systems:
* Option A:Correct. The Clean Core Dashboard in SAP S/4HANA Cloud is available across development, test, and production tenants to monitor system health and compliance with clean core principles (e.g., minimizing customizations).
* Option B:Incorrect. While partners can be involved in SAP projects, the Clean Core Dashboard is primarily for customer use, and granting access to partners is not a standard feature highlighted in official documentation.
* Option C:Incorrect. The dashboard's availability depends on the specific S/4HANA Cloud edition (e.
g., Public vs. Private Cloud), and not all editions may fully support it as a standard feature.
* Option D:Correct. SAP For Me is a customer portal that provides access to various dashboards, including those related to clean core monitoring for S/4HANA systems.Since this question seems misplaced in an Emarsys context, the explanation aligns with SAP S/4HANA Cloud's Clean Core Dashboard. For Emarsys-specific dashboards, refer to "Strategic Dashboard" or "Predict Dashboard," but these do not match the options provided.References:SAP Help Portal - "Clean Core Strategy" (https://help.sap.com/), SAP For Me Documentation.

NEW QUESTION # 78
You want to create a trigger in order to send a password reset email. Which data management option do you need?

A. External Event
B. Field Editor
C. Form Settings > Opt-in Invitations and Interests
D. Channels > Triggered Email

Answer: A

Explanation:
To send a password reset email in SAP Emarsys, you need to create a trigger that responds to a specific action or event, such as a user requesting a password reset. The correct option is "External Event" because it allows you to define an event (e.g., "Password Reset Requested") that can be triggered via an API call or other external system integration. This event can then be linked to an automation program or email campaign in the Automation Center to send the password reset email.
* Option A (Form Settings > Opt-in Invitations and Interests):This is used to manage subscription forms and opt-in preferences, not for triggering emails based on external actions like password resets.
* Option C (Channels > Triggered Email):While "Triggered Email" suggests an email sent based on a trigger, this is not a specific data management option in SAP Emarsys. Triggered emails are configured via automation programs or external events, not directly under "Channels."
* Option D (Field Editor):This is for managing contact fields in the database, not for setting up triggers.
The official SAP Emarsys documentation, specifically the "External Events" section, confirms that external events are used to trigger automated responses like emails based on actions outside the Emarsys platform (e.g., API-triggered password reset requests).References:SAP Emarsys Customer Engagement Help Portal - "External Events" (https://help.emarsys.com/).
In SAP Emarsys, to send a password reset email, you need to create aTriggered Emailcampaign that is activated by anExternal Event. An External Event serves as a trigger, initiating the sending of time-sensitive, personalized emails in response to specific user actions, such as a password reset request.
Steps to Implement a Password Reset Email:
* Create an External Event:
* Define an external event in Emarsys that will act as the trigger for the password reset email. This event will be called via the API when a user requests a password reset.
* Set Up a Triggered Email Campaign:
* Develop an email template designed for password resets.
* Configure a Triggered Email campaign that is linked to the previously created external event.
* Integrate with Your System:
* Ensure that your application or website calls the Emarsys external event via the API whenever a user initiates a password reset.
This setup ensures that the password reset emails are sent promptly and reliably, providing users with the necessary information to reset their passwords.

NEW QUESTION # 79
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